bud hi-tops

Bud Light

In the spirit of March Madness, Bud Light's latest #UpForWhatever challenge required basketball fans to follow GPS high-tops through the streets of Dallas. The shoes featured LED lights that guided the unsuspecting participants to a breakdance battle, a round of H-O-R-S-E against NBA legend Rick Fox, and required them to act as a drum major while leading an entire marching band at full steam into a Dallas bar.