DÁ UM GOOGLE

Google Brazils’ biggest campaign

There’s only one thing to do when you forget the name of that celebrity, or have that one lyric stuck in your head. Give it a Google. Dá um Google (which translates to 'give it a Google') indexes on Google’s unique ability to find what people need or can’t remember. Google also wanted to show its other less known features, song recognition, local sports scores, current ticket events and news.

1,500 unique OUT OF HOME SPOTS

The creative concept for OOH was simple. Get people to take out their phones and give it a Google, right on the spot. We achieved this by placing intriguing search queries across 3,600 billboards with 1,500 unique headlines around the country that were relevant to each individual location. 

DIGITAL, SOCIAL AND INFLUENCERS

The takeover didn't stop with OOH. Online, Dá um Google gathered steam through strategically placed responsive banners, a social campaign that included Brazil's biggest influencers (including John Drops, Thaynara OG and superstar Anitta), and even got featured on Fabio Porchat's chat show.