old school delivery — dan

BUDWEISER Super Bowl 24

Sometimes you have to do things the “Old School Way”

Budweiser is returning to its roots this year.

A freak snowstorm takes over a small town in America, forcing the truck drivers to think of an alternate delivery method. Going back to the one method that works no matter what: The Clydesdales.

As the storm worsens, the magnificent Clydesdales loose their way. Luckily, a past friend comes to their aid and steers everyone in the right direction. A friendship 10 years in the making. Proving nothing gets in the way of a beer delivery.

Copy of 7226 Budweiser_Storyboards_Snow Storm (1).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (2).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (3).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (4).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (5).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (6).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (7).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (8).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (9).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (1).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (2).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (3).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (4).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (5).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (6).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (7).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (8).png

Copy of 7226 Budweiser_Storyboards_Snow Storm (9).png

featured in

AD METER: The Top 10 Super Bowl 58 commercials

ESQUIRE: The Best 2024 Super Bowl Commercials

NEW YORK POST: The Budweiser Clydesdales Make a Triumphant Return

VARIETY: Budweiser Brings Clydesdales Back

THE CUT: The Best Super Bowl Commercials

PEOPLE: Clydesdale Horse Shares Sweet Moment with Labrador

ADAGE: ‘Old-School Delivery’

ADWEEK: Budweiser Trots Out the Clydesdales

ABC NEWS: Dog in SB ad belongs to Goldie Hawn & Kurt Russell

The New York Times // Good Morning America // Time // USA Today // The Wall Street Journal

extension by draftLine